A Company that Benefits People
As a company, our development began with the thought of helping people restore their health.
We were motivated purely by the desire to add quality and value to people’s lives, rather than the desire to create a product simply for profits.
The core principle of our technological development puts people before profits. This is the reason we have dedicated ourselves to leading a new food culture based on nature, hoping that we can restore health and value to the lives of people living in the modern world.
Closer to Nature, Closer to People
A key emphasis of our technologies is health.
It is a widely known fact that consuming large quantities of fresh fruits and vegetables is crucial to maintaining a healthy life, but meeting the recommended daily intake of nutrients is challenging for many people. This is where juicing can play a vital role; by consuming fruits and vegetables as juice, we can ingest and absorb more of the nutrients they provide.
Our founder and chairman, Youngki Kim wanted to help people discover a way to incorporate nature into their lives in its purest form. It was his pursuit of new ideas to help people consume nutrients from plants in more effective and natural ways that led him to found Hurom.
Hurom: Born of Nature, Created by Science
Chairman Kim faced many challenges, namely finding ways to prevent oxidation and nutrient loss and utilize the seeds and peels of fruits and vegetables so as to maximize the nutrient content of juice. After many failed attempts at finding the perfect squeezing method, he realized that the best way was to juice the ingredients slowly at high pressure.
He then developed and patented Hurom’s Slow Squeeze Technology, which uses an auger to preserve the nutrients, flavors, and aromas of fresh fruits and vegetables. Furthermore, the slow rotation motor was designed to produce minimal noise, making it ideal for household use.
This is the story of the creation of the Hurom slow juicer, a novel juicer developed in pursuit of an easier approach to natural diets.
Since 1974 Health Above All Else
“Hurom is a company that looks out for the interests of humankind. Developing technologies and products that aim to promote health is therefore an integral part of our commitment to the foundational philosophy of Hurom. We plan to further contribute to the health and well-being of humankind by producing a wide range of kitchen appliances beyond the Hurom slow juicer, encouraging people to prepare food for themselves using the best ingredients and drink 100% homemade juice, made possible by Hurom.”
Youngki Kim, Founder and Chairman
HUROM slow juicer